Combined communication in Herefordshire

What the Idea was: The development of Herefordshire Matters

Results achieved: The council and the Primary Care Trust has combined its communications channels so that all information on services and developments are featured in one publication - called Herefordshire Matters - which is delivered to every household in the county. All leaflets or advertisements are channelled through one publication, which saves £1000s in design, print and advertising costs. The publication has been recently evaluated and its readership levels are greater than any other newspaper serving the county.

Thanks to Herefordshire Primary Care Trust for this example