06 August 2009

Swine flu: crisis management (local authority)

When a six-year pupil tragically died of swine flu in the London Borough of Hillingdon, the media spotlight turned on the council. This case study looks at how its communications team supported schools, council staff and the primary care trust.

Further information & helpful guidance on the IDeA website here

UPDATE: There is also an ongoing discussion on the IDeA forum as well - that you may find useful - here


  1. a new strain of swine flu that is resistant to anti-viral drugs has now been discovered in 6 different countries


  2. Do you have a link for this news as your website does not appear to carry any further information? Your list of "latest swine flu news" has no details not does the tab link to the latest indicate anything. More information would be helpful.


    On the Health Protection Agency website (http://www.hpa.org.uk/web/HPAweb&HPAwebStandard/HPAweb_C/1246345135429) I found this:

    Swine Flu Sample Resistant to Antiviral Oseltamivir

    30 June 2009

    The National Influenza Centre of Denmark at Statens Serum Institut has reported to the World Health Organisation (WHO) the identification of an isolate of swine flu (H1N1v) resistant to the antiviral oseltamivir.

    Following testing in Denmark, resistance was also confirmed by the WHO Collaborating Centre at the Medical Research Council (MRC) National Institute for Medical Research (NIMR) in the UK.

    The virus remained susceptible to the antiviral zanamivir....

    Is this what you are referring to?

  3. Moreover the Government website says "There is no sign that the virus is becoming more severe or developing resistance to antivirals"


    (Swine flu - everything you need to know. Published: Sunday, 2 August 2009)