Council newspaper/magazine

Idea: To substitute a hard copy biannual magazine with a quarterly ezine to registered residents.

Result: Savings of around £9,000 pa 

Leadership and follow up: Driven by the need for cost savings and a realisation that not all residents bother to read the magazine. So residents were given the opportunity six months in advance of the change to register to receive the magazine via e-mail.  If residents are unable to receive e-mail they can still request a hard copy

Thanks for this example