Idea: External Advertising on In-house Passenger Carrying Vehicles (Leicestershire CC Fleet minibuses) - To use the available external spaces around the vehicles to promote messages from the local authority.
Results: Helped to keep advertising expenditure within the local authority, it also provided a new advertising medium to deliver the authority's messages, and also helped the Passenger Transport Unit to achieve savings targets that are required by Central Government.
Leadership Help: Came about through a brainstorming session to identify and develop efficiency initiatives.
Learnt: Advertising on in-house vehicle resources is a cost efficient and effective means to display useful public messages to local communities.
Thanks for this