External Advertising on In-house Passenger Carrying Vehicles

Idea: External Advertising on In-house Passenger Carrying Vehicles (Leicestershire CC Fleet minibuses) - To use the available external spaces around the vehicles to promote messages from the local authority.

Results: Helped to keep advertising expenditure within the local authority, it also provided a new advertising medium to deliver the authority's messages, and also helped the Passenger Transport Unit to achieve savings targets that are required by Central Government.

Leadership Help: Came about through a brainstorming session to identify and develop efficiency initiatives.

Learnt: Advertising on in-house vehicle resources is a cost efficient and effective means to display useful public messages to local communities.

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